
YT is a consumer-direct brand and that strikes fear into the the hearts and minds of most folks spending over $5k for a bike, sight unseen. Buying an iphone case from Amazon is one thing but a high-end mountain bike that one has to put together? How will it survive the UPS man drop test? Will one have the right tools to put it together, seal the tires tubeless and is there any bleeding required?
The good news is YT has been doing this a long time and their German heritage compelled them to think of every detail. Ever seen a box and cardboard inserts that have been purposely engineered? What about cables that are cut to exact millimeter lengths? Design and components have been selected knowing that a consumer will put this together and may have to take it apart for servicing. Rest assured that this packaging is best in class, despite the reasonable pricing.
The bike and and even the box are engineered with the consumer-direct model in mind.